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August 4, 2010: Videocon GSM Mobile Services today announced the launch of its services in Madhya Pradesh & Chattisgarh. After one of the industry’s fastest sequential rollouts for
a Greenfield service provider, this launch in Madhya Pradesh & Chattisgarh today marks
Videocon’s foray into their 7th circle. By the end of July 2010, Videocon Mobile Services in
India, has gathered a subscriber base of more than 32 lakh users, highlighting the tremendous
growth and acceptance of the Videocon Mobile Services brand with the customers. Deploying
a future ready 2.75G EDGE GSM network, Videocon Mobile Services offers subscribers
innovative Value-Added Services (VAS) and superior customer service in addition to a wide
choice of true value bill plans.
Rs 1000 Crore Investment in MP & Chattisgarh
Videocon envisages investments of around Rs 14,000 crores in Videocon Mobile Services
over the next 3 years and plans an investment of around Rs. 1000 Crore in MP & Chattisgarh.
The company will leverage a network of more than ----2260 BTS at the time of launch to
deliver superior services to subscribers across all major towns, national & state highways and
important railway routes in the state. Underlining an aggressive roll out plan, Videocon Mobile
Services targets to cover 100% of the urban population of MP & Chattisgarh and more than
30% of the rural population in subsequent months. The brand will have a retail presence in
over 25000 outlets in MP & Chattisgarh from day 1 and plans to cover 50000 outlets within 6
months, offering easy access to customers across the state.
True Value Tariff Plans combining Simplicity with Great Value
Videocon Mobile Services unveiled a range of revolutionary pricing plans that are simple and
offer true value. The Rs.399 monthly recharge plan is designed to help subscribers with
a fixed monthly mobile bill for their local calls. Subscribers can make an unprecedented
unlimited number of free local calls both on the Videocon Mobile Services network
as well as to other service provider networks. Almost all pricing plans are powered by a
revolutionary unlimited 1 paisa/ second call tariff on STD calls to any network across
India.
Under the Rs 59 recharge plan subscribers can make absolutely unlimited local on-net
calls and SMS for 30 days!
In addition to these value-driven plans Videocon Mobile Services also extends the power of
completely unlimited internet access through their Rs 96 plan under which the subscribers
are powered with free usage of internet for first 30 days.
Commenting on the innovative tariff model for Madhya Pradesh & Chattisgarh, Mr. Sanjeev
Garg, Chief Operating Officer, Videocon Telecommunications Limited, Madhya Pradesh
& Gujarat said “As we launch our services in Madhya Pradesh today, we commit to delivering
a mobile service that is driven by value and superior customer service. We aim to redefine
the telecom industry’s pricing structures and convenience provided to the subscribers with
our tariff plans which enable an effective tariff that is below 1 paisa, some truly unlimited
tariff plans and unlimited internet access offering. Mobile services are all about freedom and
affordability that comes in without compromising on the quality of services. We believe that
our true value approach that combines simplicity and great value will help us achieve our
target of 100 million users within 3 years.”
Signal of a Future Ready Network
Videocon Mobile Services network has integrated the expertise of global telecom industry
leaders by partnering with them in creating a future ready infrastructure. The company has
partnered with Nokia Siemens Networks, Cisco, IBM, Amdocs, Gemalto, Comverse, Comviva,
Avaya, Acision, Wipro, Oracle, Unisys and Huawei.
Signal of enriched customer experience
A wide array of enhanced voice, data and SMS services will be made available to Videocon
Mobile Services subscribers. Committed to offering a truly enriched customer experience,
Videocon Mobile Services plans a host of global VAS innovations in the coming months.
Signal of superior customer service
Videocon Mobile Services has invested considerably in creating an efficient customer
service system which will deliver a high quality customized experience to subscribers.
The company will be establishing 8 centres across India, where customers will be able
interact with representatives in 15 Indian languages. The trained staff will be ably supported
by customized IT solutions created for Videocon Mobile Services by global partners.
Signal of superior retail reach
Videocon Mobile Services will leverage the group’s ability to quickly reach an established,
strong dealer network and more than 1000 modern retail outlets including the exclusive
tie up with the network of Planet M stores, NEXT stores and DigiWorld stores, where it plans
to offer customers easy access to sales and services.
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