In Photo Vergin CEO Madhusudan |
VIRGIN MOBILE GSM SERVICES now in 14 circles
* Use the power of your network with Virgin mobile
* Announces the launch of its innovative “Get paid for incoming calls” on Virgin Mobile GSM
* After the successful launch in South, Orissa, Mumbai & Maharashtra circles, GSM services kick start in Uttar Pradesh (E), Uttar Pradesh (W), Madhya Pradesh & Chattisgarh, Kolkata, Haryana and Bihar
* Virgin Mobile GSM is available in all the Top Urban towns through more than 130,255 RCV and 90,228 SUK outlets.
* The Virgin mobile customers can however enjoy the seamless coverage in over 4,50,000 Towns and Villages.
* STD calling becomes local; with the new and simple tariff of STD at just 20p/minute WITHOUT daily rental and no pack
* Only prepaid service that offers itemized bill on prepaid services without any extra cost
* Innovative and tailor made VAS offerings
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May 06, 2010: Virgin Mobile India today further enhanced its presence with the launch of its GSM services in 6 circles; post the successful launch in 5 southern circle, Orissa, Mumbai and Maharashtra circles. With the rollout of its GSM services in 14 circles, India’s only national youth focused brand, Virgin Mobile, is all set to help youth leverage and use the power of their network of friends. Loaded with a plethora of unique products and services designed for youth, the company is launching its GSM services in Uttar Pradesh (E), Uttar Pradesh (W), Madhya Pradesh & Chattisgarh, Haryana, Kolkata and Bihar additionally.
For now, consumers across all the GSM circles will be offered a differentiated tariff proposition of 20p/min for STD and local calls to any Virgin Mobile number without any pack and no daily rental. Virgin Mobile customers calling any other network will be charged 50p/min for local and STD calls again without any pack and daily rental.
Ranbir Kapoor and Genelia D’Souza have been appointed as brand ambassadors for Virgin Mobile in India.
At the time of launch, Virgin Mobile GSM services will be available in all the top urban towns through more than 130,255 RCV and 90,228 SUK outlets across all the 14 circles.
In a video message, Sir Richard Branson, Chairman and Founder of the Virgin Group, said: “The Virgin Mobile brand in India has created distinct benchmarks in the youth segment since the time of its launch. The success of the brand will now be leveraged further with the launch of its GSM offerings, bringing the youth an international mobile telephony experience. This moment of triumph truly emphasises the group’s focus on deepening its presence in one of the most exciting markets in the world.”
Announcing the launch of Virgin Mobile’s GSM services in 6 new circles, M.A. Madhusudan, Chief Executive Officer, Virgin Mobile India said, “With the national launch of Virgin Mobile’s GSM services, we intend to spice up the already cluttered GSM market. Our presence in both GSM and CDMA platforms will enable the brand to reach out to a wider audience in the mobility market and target 10% market share in the urban youth segment. As the only mobile service brand designed for youth, we aim to provide them differentiated offerings with the experience of a world class network of Tata’s. All our offerings encapsulate the benefits of ‘network for friends’ leveraging the fun quotient of Virgin Mobile brand on the mobile communication platform. We aim to garner 5 million subscribers in the next 6 months, through differentiated products and services to the consumers.”
“Virgin Mobile as a brand has successfully created a niche for itself in the minds of consumers in a very short span of time. It has consistently challenged the industry conventions and launched some real disruptive products and services in the past. It is a matter of immense pleasure for us to witness the progress of the brand in the exciting terrain of GSM in India. The TTSL-Virgin Mobile association will further strengthen the brand’s presence in the telecom sector and provide a definitive edge in garnering a significant pie of the overall subscriber base,” said Mr. Anil Sardana, Managing Director, Tata Teleservices Limited.
Get Paid for Incoming Calls: an industry defining tariff offer which credits customers with 10 paise for every minute of incoming call they receive from any network.
Virgin Mobile with its foray into the GSM segment has announced various service offerings for the youth of India, clearly looking forward to garner a significant market share. This includes the innovative VAS offerings like ‘Friend circle’, vBelong’, ‘vGenie’, ‘WOW’ ‘vJingle’ and many more to follow with music, infotainment and social networking as the key areas of focus. Virgin mobile is also the first mobile service brand to offer its users a full bill guarantee on prepaid. In case the billing complaints of users are not addressed within 48 hours, bill shall be paid for by Virgin Mobile. Virgin Mobile consumers will also get to choose numbers that fit their attitude even in prepaid. Apart from this, Virgin Mobile will be offering all its prepaid customers an itemised bill without any extra cost which they can access on the Virgin Mobile website.
A unique brand ambassador initiative in colleges called ‘vTurks’ has been rolled out with the aim to create Virgin Mobile champions to tap into specific communities. Virgin Mobile has also announced the introduction of its successful GPIC (Get Paid for Incoming Calls) scheme on GSM, whereby Virgin Mobile customers will get 10 paise credit for every minute of in-coming call they receive from any network.
At the time of the launch, Virgin mobile is offering three special FRCs at Rs. 79, Rs. 52 and Rs. 51. FRC 79 offers Rs. 5 talk time along with the combination of three exciting offers of GPIC (get paid for incoming calls), unlimited free SMS & STD proposition of 20p/min to any Virgin mobile number without any pack & daily rental. FRC 52 offers Rs. 5 talk time along with the simple tariff of STD at just 20p/min without any pack and free on net SMS without any daily rental. On both the FRCs; Virgin mobile customers calling any other network will be charged at 50p/min. FRC 51 offers three benefits- per second tariff, GPIC (get paid for incoming calls) along with the Rs. 5 talk time. |
