Hybrid Rice: The Future is Here
Advanta, a UPL Group company, provides a dynamic agro-based product is changing life for good – higher profits for farmers and quality rice for consumers

Mumbai, June 18, 2010: Advanta India Limited a United Phosphorous Limited (UPL) group company has taken a unique initiative that would impact the rice cultivation in India. Advanta has launched five hybrid rice seeds that would increase yield for the farmers and eventually increase their profits margins. As it is known, UPL is one of the top four generic agro-chemical giant in the world with around 800 quality products for farmers.

Vision 2020 envisages a Compounded Annual Growth Rate (CAGR) of 4.3 per cent for rice production in India, with 2005 as the base year. The target for 2020 is 163 million metric tonnes (mmt). However, at the existing growth rate of 1.34% per annum, India will only achieve rice production of 106 mmt by 2020, a shortfall of nearly 60 mmt at the current productivity level. The only way to bridge this gap is hybrid rice that gives 1.5 metric tonnes/hectare yield. (Source: Planning Commission of India).

Rice is the most important crop in India and comprises 40 per cent of total food grain production. Hybridization technology is a major breakthrough and has the capability of dramatically improving the productivity from current low levels. The five hybrids marketed by Advanta are PAC 801, PAC 807, PAC 832, Swarna 2 and PAC 837 (notified by the Govt.). These are soft, tender, with excellent taste and cooking quality and can adapt to specific local growing conditions. Farmers using these hybrid seeds are consistently getting more than 20 per cent yield advantage over the best performing high yielding varieties in the market.

The range of Advanta hybrid rice seeds adapted to diverse agro climatic conditions and consumer preferences is as follows:

Hybrid	Grain Shape	Maturity	Suitability
PAC 801	Long Slender	Mid Early	Across India
PAC 807	Long Slender	Early	Across India
PAC 832	Long Slender	Medium Duration	Across India
PAC 837	Medium Bold	Medium Duration	South, Central & East India
Swarna-2	Medium Slender	Medium Duration	Across India

Along with his team of experts, Mr Bhupen Dubey, Head (Integrated Business), Advanta India have ensured that UPL remains the leader in the development of hybrid rice varieties that excel in yield, seed quality, taste and cooking grain quality. The company has built a strong expertise in hybrid rice breeding and production thanks to its highly efficient breeding programme, global presence as well as elite germ-plasma.

About UPL & Advanta:

UPL and Advanta India, the two companies in the group, are listed on the Indian stock exchange, with a combined market capitalization of approx $2.5 billion. The revenue of the Company has grown at a CAGR of 26% over the last 5 years. UPL operates in every continent and have customer base in 86 countries, making them global player of crop protection products in the world. The company ranks amongst the top 5 post- patent agrochemical manufacturers in the world. All the units are certified under the ISO 9001 for quality assurance, 14001 for Environment Pollution Control norms and OHSAS 18001 for healthy and safety.

‘ADVANTA India Ltd’ (A United Phosphorus Limited Group Company) is the first Indian multinational seed company with a global footprint; they have an active presence in Asia, Australia and Latin America & United States. They are spearheading with Molecular marker technology in some crops, while building up value added biotech traits through seeds. Across the globe, they enjoy leadership position in Hybrid Rice, Corn, sorghum and Sunflower.

In India, Advanta’s strengths lie in Hybrid Rice, Corn, Millet, Sunflower and Mustard with the brand ‘Advanta’ and in Cole Crops and Vegetables with ‘Golden Seeds’. The strong research and development capabilities in genetics provide them with a critical edge in the market to develop innovative products. Advanta have a dedicated research and development team of over 100 employees worldwide who are focused on the development of new or improved proprietary hybrids based on their research. Advanta’s global vision is to drive sustained growth with world class genetics and innovative technology, with an aim to become a global hub for creating products that are used worldwide. Advanta is committed to offer full crop solutions to the Indian farmer, as the growth of nation lies in their hands.

News Sources -VISHAL MEDIA (P.R.Agency), Mobile 098266-23100, Email- pr@vishalmedia.com

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