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| Khoob Jamega Rang with Bagpiper and Ajay Devgan Starrer Once Upon a Time in Mumbai : Posted 23rd July 2010 |
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Khoob Jamega Rang with Bagpiper and Ajay Devgan Starrer Once Upon a Time in Mumbai
, Khoob Jamega Rang, Stars ke Sang when two daring men, two enticing divas and the Retro return to sizzle in Pune with Bagpiper!
Bagpiper, the largest selling and legendary brand of Bollywood machos, brings together the stunning cast of Balaji Telefilms’ Once Upon A Time In Mumbai, one of the most anticipated action films of the year. A pioneer in Bollywood celebrity endorsements and film sponsorships, Bagpiper has had several film stars right from Ashok Kumar, Pran to Dharmendra, Sunny
Deol, Akshay Kumar and Shah Rukh Khan endorsing the brand. Bollywood’s hottest star Ajay Devgan is now the ambassador for Bagpiper Whisky. He joins a select list of prominent brand ambassadors from Bollywood for Bagpiper whisky, continuing the brand’s successful relationship with Bollywood heroes. |
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Speaking on Bagpiper’s association with the movie, Mr. Mathew Xavier, Business Head, United Spirits Limited said, “Bagpiper is a trailblazer in the world of brands associating with the Indian cinema. Leading by innovations and yet keeping a strong bond with its patrons, Bagpiper has emerged as the largest selling whisky brand in the world. Our partnership with Once Upon a Time is to bring alive to the current consumers the magic of the 70s when Bagpiper whisky had been launched. It is Bagpiper with Bollywood once more. ”
Once Upon A Time In Mumbai, starring Ajay Devgn and Emraan Hashmi, is based on the underworld scene in Mumbai during the 60’s and 70’s. This movie is produced by Ekta Kapoor, Shobha Kapoor & directed by Milan Luthria. Emraan plays Shoaib, a budding gangster who challenges the rule and authority of the underworld don, played by Ajay Devgn. The film also stars Kangna Ranaut and Prachi Desai in lead roles. The film is scheduled for release in theatres on July 30.
Bagpiper is re-creating the concept of the “premiere show’ across 40 cities in the country. In addition, consumers also have an opportunity to meet the star cast in person in 6 cities, starting with Pune. |
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