Speaking on the momentous occasion, Mr. Uday Shankar, CEO, STAR India Pvt. Ltd. said, “STAR is a diversified media conglomerate with varied interests. We have built alliances with an array of entities to augment our business and increase our offerings to our audience. We are very pleased to launch STAR CJ Alive, our round-the-clock dedicated premium home shopping channel. Given the immense popularity STAR enjoys and the response that the channel has received since its launch last year as a 6-hour slot on STAR Utsav, we are confident that STAR CJ Alive will soon be living up to its promise of transforming lifestyles for its audience.”
On this special occasion, Mr. Jung Seo, MD - Global Business Division, CJ O Shopping Co. Ltd. said, “We are very excited to be able to offer the number one home shopping channel in Asia to Indian viewers through the launch of STAR CJ Alive. Our channel will bring to Indian consumers a great variety of brands and products through quality programming content. India is the second largest broadcasting market in terms of viewership which makes it a vital market on the global platform and it was just a matter of time before we crossed into this vibrant and high-potential market. STAR is broadcasting giant in Asia and we are proud to have embarked on this wonderful new venture with them.”
Mr. Paritosh Joshi, CEO, STAR CJ Network India Pvt. Ltd. added, “Launching STAR CJ Alive as a 6-hour slot a year back worked to our advantage by giving us an opportunity to study the market and its needs along with the consumer behaviour pertaining to the home shopping industry in India. We realized that even though the industry is still in its nascent stage, there lies a huge potential in the years to come, given the increasing discretionary income of Indian consumers.”
“With the launch of the round-the-clock premium home shopping channel, we only see this pie growing as the awareness level among consumers continues to rise,” he further added.
During the pilot phase, STAR CJ Alive witnessed 40,000+ consumers availing its services. Renowned premium brands like Satya Paul, Adidas, D'damas, LG, Corelle, Samsung, Benetton, Canon, Philips, Morphy Richards, Tanishq, Reebok and Olay among others are the channel’s brand partners. With the round-the-clock launch, STAR CJ Alive aims to continue offering great value in a hassle-free, secure and entertaining environment.
STAR CJ Alive, with its eclectic and appealing array of around 300 select, premium branded products in three exciting categories, viz. home appliances and telecommunications, fashion and skin care, and quality electronics products and other lifestyle enhancing products, will reach out to viewers in over 40 cities. The channel, with its variety and richness in merchandise selection and attractive prices and promotional offers, will be every avid shopper’s dream cone true.
STAR CJ Alive will truly be stylish and intelligent in its presentation. It will offer viewers interesting content of international quality produced in its own state-of-the-art studios. Creativity, freshness, information and entertainment will be the hallmarks of the channel. A talented team of show hosts will inform viewers in detail about various features of the product thereby helping them make an informed and intelligent choice. In addition, the show hosts will also share their experiences with the products and how these products have transformed their lifestyle. Furthermore a robust call centre facility, manned by hundreds of customer service professionals guides the consumers and addresses their queries. Additionally, our franchisees are committed to delivering a world-class experience to their customers.
About CJ O Shopping
CJ O Shopping Co. Ltd. (CJ) was the first home shopping company in South Korea and is a globally well known and leading home shopping media brand. CJ is rapidly expanding in other geographies, taking advantage of the insights and know-how in home-shopping business gained from its experience in the South Korean market. It also launched its home-shopping business, Dongfang CJ, successfully in Shanghai, China, where it has already positioned itself as one of the high quality distribution channels for the Chinese middle and upper classes. CJ also entered Tianjin, China, in October 2008 thereby adding to its global growth story.
CJ was South Korea's first company to provide exclusive services to clients, including disclosing broadcasting programs in advance, prearranging ordering services, and helping establish a quality control center. CJ has been enjoying popularity amongst customers since 1995 when TV Home Shopping Broadcasting started in South Korea.
CJ has been ranked no. 1 in South Korea in the National Customer Satisfaction Index in the TV home shopping network (2002-2008) and also in the Korean Brand Power Index in home shopping (2005-08).
CJ Group, the holding company of CJ O Shopping Co. Ltd. has been recognized as South Korea's leading company which has 4 core businesses, viz., Food & Food Services, Bio-Pharma, Entertainment & Media, and Home Shopping & Logistics.
STAR, the leading Media and Entertainment company in India, has the highest reach amongst the country’s broadcasters, beaming to over 168 million people every week across India and over 65 countries across the globe. Its portfolio includes 32 channels in eight languages spanning the household brands STAR Plus, STAR One, STAR Gold, Channel [V], STAR Jalsha, STAR Pravah, STAR World, STAR Movies, STAR Utsav; along with the joint venture channels Asianet, Asianet Plus, STAR Vijay, Suvarna, STAR News, ESPN and STAR Sports.
STAR also manages a portfolio of business ventures including DTH operator Tata Sky, cable system Hathway, channel distributor STAR Den, news channel operator MCCS, the film production and distribution business Fox STAR Studios India and STAR CJ Home Shopping.