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In compliance with the new IRDA guidelines, these newly launched ULIPs are equipped with
enhanced features such as benefits of higher protection, multiple investment options and a wide
range of riders offering additional protection. Guaranteed Additions, Lower Charges , Convenient
Partial withdrawals and Premium Redirection are the hallmarks of Unit Plus Super. Automatic
Rebalancing and Highest daily NAV Guarantee are the key customer friendly differentiators of
Smart Performer.
Mr. M. N Rao, MD & CEO, SBI Life Insurance said ‘The new range provides customers, across
socio-economic profile, a stronger rationale to participate in equity markets and benefit in long term
from India’s sustainable growth story. Customer will find that the new range is highly beneficial as it
further reinforces the proposition of security and long term wealth creation ’.
A unique daily NAV Guarantee ULIP, SBI Life Smart Performer offers policy holder 5%
higher than highest NAV during the first seven year or NAV at Maturity, whichever is higher.
A “Automatic Rebalancing” mechanism under Secure & Growth plan allows customer to avail
the potential of higher gains. 80% of the premium is allocated to the Daily Protect Fund and the
balance in Index Fund, allowing for higher participation in equity. Gains higher than 15% from
Index Fund, are auto-transferred to the Daily Protect Fund. Using CPPI, the asset allocation
under Daily Protection Fund is dynamically rebalanced to provide a guarantee of 105% of the
highest NAV. The policy holder can opt for Secure Plan or Secure & Grow Plan. The plan is
available as a regular premium, 5–year limited premium payment term or single premium option.
A highly flexible ULIP, SBI Life Unit Plus Super offers customer an attractive opportunity to opt
for innovative P/E Managed fund from the 9 funds available. Based on the Forward Price Earning
Multiple on NSE S& P CNX Nifty index, the premium under P/E Fund, is dynamically allocated
between equity and equity related securities and debt instrument, money market and cash.
Guaranteed additions, wide range of riders including the innovative Criti Care 13 and Income
Sustainer, flexible premium payments terms under regular, limited and single plan are some of
the key features of the Plan. Furthermore, customer can choose to increase or decrease the Sum
Assured amount depending on his changing life-stage need.
The company, shortly, plans to launch a bouquet of uniquely-featured ULIPs in the Child,
Non- Medical, Pension and High Networth Individual (HNI) category.
Recently, SBI Life Insurance retained the unique distinction of being a Life Insurer from India,
topping the prestigious Million Dollar Round Table (MDRT) 2010 across the globe, for the second
consecutive year.
SBI Life Insurance Co. Ltd:
SBI Life Insurance is a joint venture between State Bank of India and BNP Paribas Assurance SBI
owns 74% of the total capital and BNP Paribas Assurance the remaining 26%. SBI Life Insurance
has an authorized capital of Rs. 2,000 crore and a paid up capital of Rs 1,000 crores. State Bank of
India enjoys the largest banking franchise in India.
Along with its 6 Associate Banks, State Bank Group has the unrivalled strength of over 16,000
branches across the country, arguably the largest in the world. BNP Paribas is the 1st largest
French company and ranks 5th in the banking industry worldwide, 1st bank in Euro Zone as per
Global 2000 Forbes’ 2008. It is 6th most valuable international banking brand as per Brand Finance
2008.
BNP Paribas Assurance is the insurance arm of BNP Paribas - Euro Zone’s leading Bank. BNP
Paribas, part of the worlds top 10 groups of banks by market value and part of Europe top 3
banking companies, is one of the oldest foreign banks with a presence in India dating back to
1860. BNP Paribas Assurance is the fourth largest life insurance company in France, and a
worldwide leader in Creditor insurance products offering protection to over 50 million clients. BNP
Paribas Assurance operates in 41 countries mainly through the bancassurance and partnership
model.
SBI Life Insurance’s mission is to emerge as the leading company offering a comprehensive range
of Life Insurance and pension products at competitive prices, ensuring high standards of customer
service and world class operating efficiency.
SBI Life has a unique multi-distribution model encompassing vibrant Bancassurance,
Retail Agency, Institutional Alliances and Corporate Solutions distribution channels.
SBI Life extensively leverages the State Bank Group relationship as a platform for cross-selling
insurance products along with its numerous banking product packages such as housing loans
and personal loans. SBI’s access to over 100 million accounts across the country provides a
vibrant base for insurance penetration across every region and economic strata in the country,
thus ensuring true financial inclusion. Agency Channel, comprising of the most productive
force of over 68,000 Insurance Advisors, offers door to door insurance solutions to customers.
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