|
The collection brings to customers the promise of style combined with functionality.
It complements the personality of the individual who notwithstanding the rapid success earned,
still prefers to make a subtle statement about himself and his success.
Commenting on the launch, Mr. Ravi Kant, COO - Eyewear business - Titan Industries Ltd.,
said, "The new Manhattan Collection is a continuation of our strategy to target specific
segments with customised offerings. Today, the number of professionals in the country
is on the rise and consumers in this group have very distinct and unique needs when it
comes to frames. They need frames that are designed with their specific requirements
in mind, and the Manhattan Collection caters to that need."
The collection offers over 55 stylish frames which have been designed to compliment the
formal and sophisticated look of the modern, well-dressed corporate male. Fine design
elements give a contemporary twist to classic eyewear styles in sober shades of black, brown
and gun. With brushed metal, hand crafted acetate and ultra sleek finishes, Manhattan makes
for a subtle, yet arresting style statement. The collection also has frames in gold, gray and
steel colors for the customers who require progressive lenses and has some select offerings
for corporate women. Manhattan frames are priced between Rs.1950 - 4200 and are available
across all Titan Eye Plus stores in the country.
All Titan Eye Plus frames go through stringent quality checks to ensure unparalleled standards
of comfort and quality. In addition to striking form, the consumer gets perfect functionality as
well. Each frame comes with a minimum warranty of 6 months along with free insurance on all
spectacles, a first in the Indian optical industry.
About Titan Eye +:
Titan Eye +, the third major line of consumer business from Titan Industries Ltd, ventured into
the eyewear segment in March 2007. The move was an initiative to re-define the industry and
straddle the marketplace with exacting quality standards, unparalleled in India’s prescription
eyewear industry.
Titan Eye+ offers wide range of stylish and contemporary eyewear through exclusive optical
stores across the country. Benchmarked against the best in the world, Titan Eye+ will herald
standardization Titan Eye Plus, in sync with Tata ‘s principles of quality and trust, offers
international quality standards and practices coupled with various aspects such as transparency
in pricing, style and contemporary design in the eyewear segment and new practices in the
highly fragmented and undifferentiated Indian optical retail segment.
Currently, Titan Eye Plus has 94 stores functional across 42 cities i.e. Delhi, Gurgaon, Noida,
Chandigarh, Jaipur in North; Kolkata, Ranchi, Dhanbad, Bhagalpur, Jamshedpur in the East;
Bangalore, Hyderabad, Chennai, Vizag, Vijaywada, Guntur, Calicut, Cochin, Tuticorin and
Coimbatore in the South and Mumbai, Ahmedabad, Pune, Nagpur, Kolhapur, Baroda, Indore,
Bhopal, Gwalior, Jabalpur in the West of India . |
