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RCOM & Universal Music sign exclusive strategic partnership in its preparation for 3G launch
* Biggest & first-ever comprehensive music deal signed by an Indian telecom operator
* RCOM to offer Universal Music’s catalogue for its GSM, CDMA, 3G and Mobile Broadband customers
* Nationwide launch of Simply Music Initiative to showcase a constantly evolving Music service over the next quarters
* Universal Music & RCOM plan live music concerts with Blockbuster Indian & International artists
MUMBAI, August 4, 2010: Having successfully won the licence to offer 3G services in India,
Reliance Communications, India’s single largest integrated telecommunications service
provider, is readying a huge chest of services and state-of-the-art applications as a prelude to
the launch of its 3G services in India. RCOM has got the license to offer 3G services in 13 key
circles including Mumbai, Delhi & Kolkata.
Reliance Communications today announced the signing of an exclusive strategic
partnership with Universal Music to offer music-related services and content across
RCOM’s GSM, CDMA, 3G Mobile and Wireless Broadband platforms. The agreement
between Reliance Communications and Universal Music has been signed with a commitment
of substantial investments to be made by both the parties to offer 360 degree music experience
to customers across all platforms including Voice, WAP, Web, IVR, Blog & through On-Ground
Events.
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The agreement with Universal is a prelude to RCOM’s 3G launch since Music offers the
potential to provide the best consumer experience on 3G network. This is the first ever
biggest & most comprehensive music partnership signed in India by a telecom operator.
Universal will offer its entire catalogue of international and Indian music to RCOM.
Universal’s music catalogue boasts of some of the best of Indian & western billboard artists
such as Shaan, Sunidhi Chauhan, Bon Jovi, Bryan Adams, The Black Eyed Peas, Enrique
Iglesias, Eminem, Lady Gaga amongst Others.
RCOM’s agreement with Universal Music is in line with similar deals signed by the
conglomerate with other global operators across the globe including with UK Orange, SingTel,
Digi Malaysia, Bouygues Telecom, France Orange, Belgium Base and other Eastern European
Operators.
RCOM and Universal Music will also arrange exclusive Indian concerts with Shaan,
Sunidhi Chauhan, Mohit Chauhan and others. The partners will also line-up international
concert with contemporary pop singers currently ruling the billboard charts worldwide.
Commenting on its partnership with Universal Music, Mr Mahesh Prasad, President
Marketing – Wireless Business, Reliance Communications said, “Our exclusive
partnership with Universal Music is among the tie-ups crafted for our customers as part of
RCOM’s 3G launch. The Universal partnership will be leveraged to launch Simply Music
Initiative for our 110 million mobile customers with an all around never before music experience
across multiple channels and extended to 3G customers at its launch. The Simply Music
Initiative will keep the customer engaged on an ongoing basis by providing exclusive and
differentiated music content.”
Says Rajat Kakar, Managing Director, Universal Music India, “Universal Music is delighted
to partner with Reliance to offer the Indian consumers a “Money can’t buy” proposition! Our
Global expertise combined with the power of some of the finest International and Domestic
content will deliver to Simply Music consumers never before musical experiences. Wrap
around, 360 degree, seamless music consumption on-the-go, on ground, both in India and
Overseas are some of the attributes of this exclusive initiative with RCOM which will enthral
and delight consumers in a first of its kind initiative in India.”
As part of the first consumer effort Reliance Communications is launching Simply
Music Initiative across the country. This is a holistic music pack offering services like
exclusive caller tunes, ring tones, Mobile Radio Web Streaming, Full tracks etc for all
Reliance customers across GSM and CDMA networks. Simply Music comprises of two
unique packs – Gold and Platinum.
* The Simply Music Gold Pack will comprise of 3 full length track, 3 ringtone, 4 callertune
and 30 minutes mobile Radio Web streaming. This pack will be available for a monthly
subscription of Rs 25 only.
* The Simply Music Platinum Pack will comprise of 10 full length tracks, 10 ringtones, 10
callertunes and 100 minutes of mobile Radio Web streaming. The Platinum pack will be
available for a monthly subscription of Rs 99 only.
As part of its ongoing product innovation, RCOM will make Simply Music a long term
customer engagement initiative by infusing dynamic novelty in the Offering on an ongoing
basis.
As the use and demand for smartphones increases and driven by increased consumer
spending on leisure items and entertainment services, Reliance Communications sees a
huge opportunity to reach out to these “young at heart” GSM customers through such
differentiated offerings following the roll-out of its 3G services in India. Reliance will
ensure that the music content offered through these partnerships will have mass appeal as well
as extensive usage potential besides providing entertainment for leisure time. |
