|
RCOM & Nokia join hands for a first-of-its-kind multi-faceted business partnership
* Launch Nokia’s Ovi Life Tools a personalised service to plug information gaps in the areas of Agriculture and Education
* Jointly promote mobile services & data usage across customer segments
= Special subsidized packages including bundled offer of Reliance Netconnect Broadband+ Datacard to download unlimited music from Ovi Music Unlimited devices at a faster speed
= Exclusive data packages across a range of Nokia GPRS phones
August 20, 2010: Reliance Communications, India’s largest integrated
telecom operator and Nokia India today jointly announced a first-of-its-kind multi-
faceted business alliance. The RCOM – Nokia alliance will aim to foster greater use
of mobile services, giving consumers an opportunity to get richer experiences and do
more with their phones.
The RCOM–Nokia partnership is structured on a one-of-its-kind blue-print to engage
with the Indian consumes to offer an array of unmatched & innovative mobile, data and
services offerings in India.
The business partnership with Nokia is in line with the multitude of innovations lined-
up by the two companies to take mobility to the next level. The alliance covers –
1. Making available Ovi Life Tools services targeted at the rural and semi-urban
segments for Reliance customers
2. Exclusive offers on Ovi Music Unlimited (OMU) devices - including Nokia 5530,
Nokia 5800, Nokia X6 16 GB, Nokia X6 8 GB and Nokia 5235 - for faster music
downloads
• An exclusive offer on Reliance Netconnect Broadband + USB
Datacards on the purchase of Nokia OMU enabled phones
3. Special data packages for Nokia GPRS phones (other than OMU-enabled
devices) |
|
Commenting on its relationship with Nokia, Mr Vrajesh Shelat, Head – Wireless Data Services & Alliances, Reliance Communications said, “In the last two
quarters, there has been a significant adoption of smartphones by Indian consumers.
We have seen the sales of smartphones on our Network increase manifold. With the rollout of 3G, we see a huge opportunity in fostering a mutually beneficial business
relationship to offer customers unique Voice, data as well as VAS innovations with
Nokia.”
Mr V Ramnath, Director – Operator Channels, Nokia India said, “To take mobility
to the next level, Nokia is moving beyond products to add services like Ovi Life Tools
and Ovi Music Unlimited on its devices. These services have the potential to positively
impact livelihoods at one hand and provide entertainment platforms to our consumers
at the other. Our association with Reliance Communications is an important step in
the direction of creating a strong ecosystem that will take these services to a larger
consumer base.”
Ovi Life Tools, a range of innovative and personalized services covering Agriculture,
Education and Entertainment targeted at both urban and rural consumers will be an
integral component of this RCOM & Nokia alliance. The two companies will jointly
create an enabling environment to address the information gaps in rural & semi-urban
India by making available Ovi Life Tools for Reliance users.
Reliance will offer Ovi Life Tools services in two versions, Subscription and Pay per
Use. While the Subscription Service for education and entertainment services will be
offered at Rs.30/Month and the agriculture service at Rs.60/Month. The Pay-per-Use
will be priced at Rs.3/Request.
Mobile Music has become increasingly popular among the Indian consumers.
According to some estimates close to 40% young people prefer to listen to music on
their mobile phones. To make it easier for consumers, RCOM GSM customers can
download music upto 12GB data usage (approximately 2400 songs) from Nokia’s
breakthrough music service – Ovi Music Unlimited (OMU) using Nokia’s OMU-enabled
phones including Nokia 5530, Nokia 5800, Nokia X6 16 GB, Nokia X6 8 GB and Nokia
5235. Consumers can also purchase Reliance Netconnect Broadband+ Datacards
at an exclusive price of Rs. 1999/- along with the purchase of Nokia OMU-enabled
devices.
Ovi Music Unlimited comprises of over 40 lakh legal tracks from across 19
genres including Rock, Rap, Hip Hop, Pop, Bollywood, Sufi, Indipop, Indian
Classical, Devotional, Ghazals, Malayalam, Tamil, Gujarati, Bengali, Punjabi and
Bhojpuri,amongst others. Consumers who buy a Nokia Ovi Music Unlimited enabled
device are able to download millions of tracks for free, direct to their mobile phone or to
their PC from the Ovi Music Store for 12 months.
As part of this alliance, RCOM is also offering mobile data bundle of 1.2GB on Nokia
GPRS enabled handsets (other than the OMU-enabled phones). In addition, RCOM
is offering up to 1800 free on-net minutes bundled with Nokia 1800. These free voice
minutes and mobile data bundles has a validity of six months. |
