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RCOM commences market roll-out of Simply Music Packs
Announces Gold & Platinum packs for holistic music experience
August 6, 2010: Reliance Communications has commenced the market roll-out of Simply Music
Initiative by launching two special Simply Music Packs.
This is the first consumer effort launched by Reliance Communications as part of its exclusive
strategic partnership with Universal Music Group. Simply Music offers a holistic music
experience with services like exclusive caller tunes, ring tones, Mobile Radio Web Streaming,
Full tracks etc for all Reliance customers across GSM and CDMA networks. Simply Music
comprises of two unique packs – Gold and Platinum.
The Simply Music Gold Pack will comprise of 3 full length track, 3 ringtone, 4 callertune and 30
minutes mobile Radio Web streaming. This pack will be available for a monthly subscription of
Rs 25 only.
The Simply Music Platinum Pack will comprise of 10 full length tracks, 10 ringtones, 10
callertunes and 100 minutes of mobile Radio Web streaming. The Platinum pack will be available
for a monthly subscription of Rs 99 only.
As part of its ongoing product innovation, RCOM will make Simply Music a long term customer
engagement initiative by infusing dynamic novelty in the Offering on an ongoing basis. |
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Earlier this week, RCOM announced the signing of an exclusive strategic partnership
with Universal Music to offer music-related services and content across RCOM’s GSM,
CDMA, 3G Mobile and Wireless Broadband platforms. The agreement between Reliance
Communications and Universal Music has been signed with a commitment of substantial
investments to be made by both the parties to offer 360 degree music experience to customers
across all platforms including Voice, WAP, Web, IVR, Blog & through On-Ground Events.
Commenting on its partnership with Universal Music, Mr Mahesh Prasad, President
Marketing – Wireless Business, Reliance Communications said, “The Universal Music
partnership will be leveraged to launch Simply Music Initiative for our 110 million mobile
customers with an all around never before music experience across multiple channels and
extended to 3G customers at its launch. The Simply Music Initiative will keep the customer
engaged on an ongoing basis by providing exclusive and differentiated music content.”
RCOM’s agreement with Universal Music Group is the first ever biggest & most
comprehensive music partnership signed in India by a telecom operator. Universal will
offer its entire catalogue of international and Indian music to RCOM. Universal’s music
catalogue boasts of some of the best of Indian & western billboard artists such as Shaan,
Sunidhi Chauhan, Bon Jovi, Bryan Adams, The Black Eyed Peas, Enrique Iglesias, Eminem,
Lady Gaga amongst Others.
RCOM’s agreement with Universal Music is in line with similar deals signed by the conglomerate
with other global operators across the globe including with UK Orange, SingTel, Digi Malaysia,
Bouygues Telecom, France Orange, Belgium Base and other Eastern European Operators.
RCOM and Universal Music will also arrange exclusive Indian concerts with Shaan, Sunidhi
Reliance Communications Limited, Registered Office: H, Block, 1st Floor, Dhirubhai Ambani Knowledge City,
Navi Mumbai – 400 710 Tel: 022-3038 6286, Fax: 022-3037 6622
Chauhan, Mohit Chauhan and others. The partners will also line-up international concert with
contemporary pop singers currently ruling the billboard charts worldwide.
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