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New Delhi, August 11, 2010: Nikon India is on a roll and has
achieved another milestone in its country expansion plans. In a bid to achieve higher sales growth and increase its contribution to Nikon’s overall global revenues, Nikon India, a 100% subsidiary of Nikon Corporation, has
added a distributor in Jammu and Kashmir. This completes the state wise and city
wise distribution set- up for India set by Nikon last year.
Further, the imaging-technology leader is laying an impetus on building a
strong service delivery network. It has planned to set up over 21 “Nikon
Authorized collection centres” in 21cities across 14 states, a major milestone in
its expansion plans in the county. Added to this, there are 18 well-established,
authorized Nikon service centres, to which three more will be added by year-end.
While announcing Nikon India’s aggressive business plans for the next quarter, Mr.
Hiroshi Takashina, Managing Director, Nikon India said, “Nikon has never been so
as much aggressive in India as it is now. We start to earn returns of what we had
initially invested in terms of time, money and energy in market research, product
development and innovations. There has been continuous evolution both at our
end and with Nikon customers in India. Our conscious engagements with our
dealers and customers have resulted in a great year for Nikon India.
India represents one of the fastest growing markets for Nikon and the Indian subsidiary
will directly invest further to reinstate our commitments in the region.
Nikon introduced a unique shop in shop retail concept of D-SLR and COOLPIX
zones, revamped its marketing and distribution strategy to bring Nikon closer to its
customers last year. This year followed with Nikon’s first TV commercial, COOLPIX
spring collection launch with marketing spend of over `62 crore on promotions
and POS branding. Nikon India is also seen going aggressive on outdoor front
with the support of Nikon Corporation Tokyo, Japan by putting up wonderful Neon
signages, which started with Mumbai and the latest one in Bangalore now. The
Nikon signage installed at MG Road, Bangalore is known for its premiumness and
appeal and with an upcoming metro station the visibility of the brand shall increase
many fold. As a part of Nikon’s marketing initiatives the company is looking to
cover the other major cities as well in the near future.
On the retail front, Nikon has already spread its footprint with over 50 D-
SLR and COOLPIX Zones with a target to take the count to 80 by March 2011.
In addition, Nikon India has recently established its branch office in southern
India in Bangalore. The office expands Nikon India’s ability to offer local sales
and support services to its fast growing base of customers and prospects in the
region. With this, Nikon’s official presence had extended to all four regions of the
country – North (Gurgaon), East (Kolkata), West (Mumbai) and South (Bangalore).
Registering a robust growth in India market share in the D-SLR and COOLPIX
compact camera segment, Nikon aims to touch a market share of 50 % (from a
current 45%) and 15% (from a current 13%) respectively in the two segments by
2010-2011. Last year, the company announced the launch of eight new COOLPIX
cameras taking the complete range to 12 with a variety of 40 bright and energetic
colors to suit color preferences of Nikon customers.
About Nikon India
Nikon India distributes markets and services the complete range of Nikon imaging
products, including its Nikon D-SLR as well as its compact camera, the Nikon
COOLPIX and a range of NIKKOR lenses and service and repair of Industrial
products. These include microscopes and technical measuring instruments.
Nikon’s D-SLR range of three recently introduced cameras – D3S is a multipurpose
and all rounder professional camera; the D300s & D3000 combine professional-
level performance with agility and easy-to-use interface to create affordable,
approachable pro-level and entry-level D-SLR cameras, which will completely
invigorate photography for its consumers. In the COOLPIX compact camera
category, Nikon has eight new models namely COOLPIX P100, S8000, S6000,
S4000, S3000, L110, L22 and L21. These cameras along with the existing line up
takes the range of COOLPIX to 12 with 40 bright and energetic colors to suit color
preferences of Nikon customers.
With offices in Mumbai, Kolkata and Bengaluru, Nikon is strengthening its
distribution network all across India. The company has established total of
eighteen ASCs (authorized service centers) for complete service support for Nikon
customers while four more are in pipeline for the year 2010-2011.
Nikon has also set up D-SLR and COOLPIX zone pan India which showcases the
entire range of D-SLR cameras, COOLPIX cameras and an elaborate range of
NIKKOR lenses. These zone allow consumers, both professional and amateurs
get to touch, feel and experience the Nikon cameras with combination of lenses
and other accessories providing expert guidance, technical knowhow all under one
roof.
Nikon Corporation: Japan
Founded in 1917 as Nippon Kogaku; the company was renamed in 1988 as Nikon
Corporation. Nikon has truly evolved as an institution of creativity in imaging
arena, Semi conductors, Industrial Equipments and specialized in optics as well.
Nikon technologies are active not only in Nikon’s core products such as cameras,
microscopes and IC steppers/scanners, but they also squarely support innovation
in leading-edge science, and they contribute to the development of society and
industry as a whole.
Nikon Corporation, Imaging Company announced the worldwide launch of Nikon
Next (www.nikonnext.com). Nikon Next site will serve as a new type of imaging
gallery for the exhibition of works taking electronic visual displays as the final
means of expression in a wide variety of formats, including still images, movies,
text and audio, and Flash files, by established artists in the photography industry
along with up-and-coming photographers and imaging artists who will serve as the
backbone of the photo imaging culture to come. Visitors to the site will be able to
search works by artist name or shooting location. |
