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Wills Lifestyle introduces the AW’10 Collection Style & Sophistication re-defined this season!: Posted 14th Spet. 2010

Will Lifestyles

Wills Lifestyle introduces the AW’10 Collection Style & Sophistication re-defined this season!

September 2010 : ITC’s Wills Lifestyle announces the launch of their Autumn-Winter 2010 Collection.

The nationwide chain of specialty stores offers a complete fashion wardrobe comprising Wills Signature Designer wear, Wills Classic formal wear, Wills Sport relaxed wear, Wills Clublife evening wear and fashion accessories for both men and women.

Wills Lifestyle Autumn-Winter Collection is a classy expression of avant-garde styles in harmony with the global fashion mood. Internationally, this Autumn-Winter season is marked by a lively demonstration of stylish interplay of various textured patterns and weaves on ensembles. The season lays emphasis on the English heritage collection, elegant & feminine styles and the Luxuria range.

Reflecting the onset of celebratory and festive season, this collection introduces innovative vibrant color story. The colors of the season range between simple shades to vibrant tints. The season’s influence has been encapsulated in the garments worldwide in a riot of colors.

WILLS CLASSIC

Wills Classic collection for men pays homage to the grandeur of the season with rich fabrics such as Marino wool, premium Egyptian cotton and Beaver Mélange amongst others. In deep shades to suit the sobriety of the season, this range offers an array of colors from maroon, deep purple, medieval blue, cappuccino, peacock green and teal.

Incorporating the international runway trends such as the slim collars, V necks and chiseled cuffs, the contemporary offing from the arsenal favors a minimalistic sleek look with the Luxuria collection. Exclusively designed for those who live to experience luxury, this collection features garments with the most meticulous craftsmanship marrying some of the most exquisite design detailing with the finest of fabrics and trims. To satisfy the eye for detailing, only the finest Italian fabrics have been used with mother of pearl buttons and German threads. With unparalleled comfort, Wills Lifestyle brings out the best that their consumers truly deserve!

With unique blends of checks and interesting weave structures this collection goes beyond the traditional. The Wills Classic collection for women includes soft romantic pastel hues of pinks and whites. With different versions of checks and stripes in shirts, Wills Classic range also consists of newer style elements with feminine and elegant tops.

WILLS SPORT

Wills Sport Autumn Winter line for men plays to the city rancher and the highlander look. Design elements inspired by the English heritage, infused the sporty look; and blend of fabrics define the current collection. A dazzling gamut of colors, with palette ranging from black & blues, this is the most experimental range catering to men this season. A dedicated collection in denims in stylish mix palette comprising of forest greens twilight blues and browns with an array of checks round up the sports collection. A unique blend of checks, such as Tartan and Glenn checks all pay homage to rich British cultural heritage.

Polo, Rugby style sweaters in rustic mélange, coffee, red colors accentuates the outdoor look. Checks are the main highlights of the story.

Wills Sport women’s collection blends Casual Street, and heritage design elements together into a country rock mood. The look Trims such as lace, crochet lend a softer touch to the garments but structures and elements such as chunky knits, cables and ruffles give the collection a slightly rugged dimension. Inspired partly by the countryside look, this collection also features a lot of jackets in slim fits. Vibrant colors such as teal, blues, purple and black coupled with feather prints add to the character of the garments. Fabrics are more structured like cotton fabrics with patterns such as checks. The collection incorporates jackets, woolen tops & dresses slim fit denims, tights and leggings.

WILLS CLUBLIFE

Wills Clublife for men is a more alluring and exciting range. Thematically inspired by London architecture, the look is chic, and edgy. Comprising of fabrics such as cotton and linen blends, it procures a softer look with less rigid construction. Reversible fabrics have been used this season for shirts to add a unique style to each garment. The color stories range from burgundy, olive, purple and grey’s with a touch of shine. Superior high count fabrics have been used along with weaves such as dobby and jacquard. Some of the fabrics used have metallic look and sheen to add glamour to the collection. Cotton blends

Wills Clublife women collection is a nostalgic collection reverberating to a more delicate and layered look. The romance of frills layered into structures and satins following it into contours determine the premise of this season’s Clublife collection. Color palette includes deep shades in blacks and browns. Construction remains soft keeping in with the theme. Silhouettes are more drapery and flowing with the use of fabrics used are chiffon, cotton and viscose blends along with satin. Prints comprise of resplendent floral motifs. Lowers comprise of denims, dark and slim fitted capris and cord slim end trousers.

WILLS SIGNATURE

Indulge your inner fashionista with designs from some of India’s biggest designers. Straight from the runway to the stores these designs have graced India’s most elaborate fashion extravaganza, Wills Lifestyle India Fashion Week. This Fall-Winter features ensembles from JJ Valaya, Namrata Joshipura, Satya Paul, Ranna Gill, Bian by Gia P Fleming, Rohit Bal, Rohit Gandhi and Rahul Khanna and Rajesh Pratap Singh.

ACCESSORIES

Accessories such as ties, belts, bags, stoles, scarves, shoes will accentuate this Autumn- Winter collection.

PRICE

Wills Lifestyle ensembles are priced between Rs. 1,299 – Rs. 14,999 and available exclusively at leading Wills Lifestyle stores.

About Wills Lifestyle:

ITC’s Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends, comprising - Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear, Wills Signature Designer wear, Essenza di Wills range of fine fragrances, bath & body care products and fashion accessories for both men and women. A nationwide chain of exclusive specialty stores

provides the Indian consumer a truly 'International Shopping Experience' through world- class ambience, customer facilitation and clearly differentiated product presentation. Currently there are 55 Wills Lifestyle stores in 30 cities across the country, and the brand is making rapid strides in terms of expansion – doubling the number of stores over the next three years. Wills Lifestyle has received wide recognition within the fashion industry including “Most Admired Exclusive Retail Chain of the Year”.

News Sources -VISHAL MEDIA (P.R.Agency), Mobile 098266-23100, Email- pr@vishalmedia.com

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