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~viewers to choose their favourite artists~
~Awards to Recognize Outstanding Talent and its Contribution to the COLORS Success~
Mumbai, November 05, 2011: COLORS announced the launch of Golden Petal Awards, for honoring the channels artists who have managed to create a long lasting impression in the hearts and minds of millions of Indians in a short span of about three years. Raising a toast, the Golden Petal Awards will be a grand celebration to the spirit of COLORS;
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a channel that has brought endearing stories with a social message encapsulating the ethos, tradition and culture of India. In the past three years, COLORS has developed a strong emotional connect with its viewers while providing wholesome family entertainment.
COLORS Golden Petal Awards is a celebration of excellence in acting, in engaging viewers and for making each characters endearing, meaningful and relatable to everyone. And thus the viewers of the show - will get to choose the best of the best as no one knows their Anandi, Ichcha, Ammaji Shivaji, Pulwa and Simar or any of the other characters better than the viewers who on a daily basis invest a substantial amount of time and emotions in following their favourite characters. The COLORS Golden Petal Awards will be awarded to artists in 16 innovative categories. From most Lokpriya Jodi to Lokpriya Family, to Anubhavi Personality, the awards will also be given to contestants in some ‘hatke’ categories which include Most Damdaar Personality and Most Tez Taarar Personality, among others. To vote for their favourite characters on COLORS’ shows, viewers can vote on the Viacom18 short code, 56882, or log in to www.colorstv.in/gpa. Voting ends on November 19th, 2011.
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