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* Mahindra 2 Wheelers introduces Long Drive Offer - Rs. 1500/- discount
for buying petrol on every scooter purchased this festive season.
September 28, 2011, Mumbai: This festive season, Mahindra 2 Wheelers offers its customers the opportunity to celebrate without worrying about increasing petrol prices. The company’s Long Drive Offer ensures a petrol discount of Rs. 1500* on purchase of any Mahindra Scooter, allowing the owner to spend that amount on petrol. This exciting offer is valid from September 15 – October 31, 2011, at M2W dealerships across the country.
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“Festivals are usually the time to visit near and dear ones, to seek blessings and to share happiness. However, increasing fuel costs may have dampened the joy of travelling and visiting friends and relatives. This unique offer is our way of ensuring that all our customers can enjoy a worry-free festive season,” said Mr. Viren Popli, Sr. V.P Marketing, Sales and Customer Care, Mahindra 2 Wheelers.
The company has been promoting the offer through television and print advertisements featuring brand ambassador, Kareena Kapoor. The highly engaging television campaign shows a peppy Kareena enjoying long drives with her family and has very catchy music. The campaign has been directed by renowned director, Pradeep Sarkar and has already received a great response.
Mahindra 2 Wheelers’ PowerScooters cater to a range of consumer segments. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst the Indian youth, while the Mahindra Duro is positioned as a family scooter. The Flyte is the Indian woman’s two-wheeler of choice. Over 2,90,000 consumers have purchased Mahindra scooters since it was first launched in 2009.
*T&C apply.
About The Mahindra Group
The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, vacation ownership, rural and semi-urban financial services, etc. Mahindra has a significant and growing presence amongst others, in the automotive industry, agribusiness, aerospace, automotive components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel and two wheelers.
A US $12.5 billion multinational group based in Mumbai, India, Mahindra employs more than 1,37,000 people in over 100 countries. In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. For four years in a row, Mahindra has featured in the Forbes Asia’s Fab 50 List of the 50 best publicly traded companies in the Asia-Pacific regions. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies.
In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow. Its flagship company Mahindra & Mahindra Limited is the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India - 2010, created by the Carbon Disclosure (CDP). In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.
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