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* RCom christens Anushka Sharma’s new ad campaign ‘Mera Network’
* Two new television commercials (TVC) with Anushka Sharma to go on air
* TVCs highlights call connect in one go and unlimited talk time in both GSM and CDMA services
Mumbai, September 29, 2011: Reliance Communications, India's fully integrated telecommunications service provider, today roped in Anushka Sharma, the leading Bollywood actor as the company’s brand ambassador. The new association will highlight the all-encompassing core value of the Group- bringing products to customers that fulfill their needs with unceasing affordability.
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The campaign seeks to establish the superior network of Reliance Communications in both GSM and CDMA services. The two new television commercials with Anushka Sharma and Rannvijay (of Roadies fame) will highlight the greater benefits of the Unlimited Talk Time and Call Connect features of Reliance Communications.
The new TVCs takes slices of real life situations to convey the affordability of RCom products and their feature-rich benefits. The unlimited talktime TVC highlights unlimited onnet calls for just Rs 299 per month in both CDMA and GSM services. Call Connect in one go focuses on the importance of connecting calls in one go.
On her becoming a Brand Ambassador of Reliance Communications, Anushka Sharma said while most telecom companies claimed network superiority, not many of them could stand the acid test. “I am proud to be associated with the No 1 brand that has constantly redefined how India communicates”, she added: “When you have a superior network, you get the freedom to communicate anytime, anywhere. You don’t fear losing out on opportunities that are waiting for you.”
Mr. Soojit Sircar has directed all the TVCs for the ‘Mera Network’ ad campaign. Rising Sun is the production house while the Grey Group is the advertising agency.
Sanjay Behl, Group Head –Brand & Marketing Reliance Communications said, “Reliance Mobile’s superior 3G, Pan India 2G edge GSM & high performance CDMA network have been demonstrated in this communication. What also goes without saying is that just like our network; Anushka too is also a superlative performer which makes her the perfect fit for the brand. Something that will be reinstated after viewing the new Reliance commercials that will be on air soon.”
Reliance Communications has signed four news TVCs out of which two will go on air very soon. It added that it expected to have a long term association with Anushka Sharma to promote RCom’s Superior Brand proposition to the general public.
A Brief about the 2 TVCs
Unlimited Talk Time:
In this film both Anushka Sharma and Rannvijay are in the backseat of a car talking to their respective friends over the phone. They are evidently annoyed at each other but sadly stuck in the same cab on a rainy day on the way to a movie. They are both cribbing about each other to their friends when Rannvijay abruptly stops talking. She turns to him and says, “Kyon meri buraaiyan khatam ho gayee? Ohhhh! Talktimekhatam ho gaya. Mere network pe unlimited hai, teri buraiyon kitarah” and merrily continues her call.
Call Connect:
This film starts with Rannvijay realizing that it’s his mom’s birthday and he picks up the phone to call and wish her. When Anushka reminds him that it’s not 12 yet, he says he wants to be the first to wish her. He is then seen struggling to get through, but because of his faulty network, even after multiple attempts he can’t get through. That’s when he hears Anushka’s voice, who so far was casually munching on peanuts saying, “Hello aunty. Happy, happy birthday”.Rannvijay looks at her in shock wondering how she could get through in one go. To make matters worse, Anushka very naughtily tells his mother that Rannvijay probably didn’t call because he must have forgotten and hands the phone to him.
About Reliance Communications
Reliance Communications Limited founded by the late ShriDhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Group. The Reliance Group currently has a net worth in excess of Rs. 89,000 crore (US$ 19.7 billion), cash flows of Rs. 10,900 crore (US$ 2.3 billion), net profit of Rs. 3,600 crore (US$ 0.8 billion).
Reliance Communications is India's foremost and truly integrated telecommunications service provider. The Company, with a customer base of over 150 million including over 2.5 million individual overseas retail customers, ranks among the Top 4 Telecom companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes over 35,000 Indian and multinational corporations including small and medium enterprises and over 800 global, regional and domestic carriers.
Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 24,000 towns and 600,000 villages together with a broadband coverage of 1000 towns. Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 277,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.
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