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KORES LAUNCHES “CLEAR GLUE STICK” WITH 5 YEARS NON-DRYING GUARANTEE IN RAIPUR
Raipur, December, 2011: Kores (India) Limited, the leaders in the field of Office & School Stationery and a house hold name in India launched for the first time in India – a Glue Stick with a 5 years non-drying guarantee “Kores Clear Glue Sticks”.
The launch was held in Hotel Babylon Inn, Raipur on 22.12.2011.
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Dr.A.K.Garg – Vice President:Marketing & Sales, Kores (India) Limited , Mumbai was present for the launch. Dr.A.K.Garg stated that normal Glue Sticks had a very limited shelf life and drying of the Glue Sticks was a big concern for users. This led Kores to think of developing a Glue Stick which could go on and on without drying and thus the advent of Kores Clear Glue Sticks. This is the reason Kores Clear Sticks have been positioned as -
“Yeh Glue Stick, Na Rukegi – Na Sukhegi, Chalegi Salon Saal”.
Besides, Kores Glue Sticks also have strong adhesive power which ensures that it sticks faster than normal glue sticks.
Kores Clear Glue Sticks are available in 8 gms and 15 grams in a very attractive display box cum dispenser.
The company had also organized a road show for its consumers in the same venue from 11.00 a.m. to 7.00 p.m. which was attended by its consumers such as corporate offices, banks, government departments, schools, etc. The entire product range of Kores was put up for display and demonstration of all products were given. Looking at the Kores product range on offer, it was evident that it is the one stop stationery shop. The range included Paper Products, Inks, Ribbons, Correction Accessories, Markers & Highlighters, Range of Boards, Student Stationery, Labelling Solutions, Security Systems, Presentation Accessories and so on. This road show was a crucial step by the company towards enhancing its reputation as the pioneers in the stationery field in India.
This was followed by a dealers meet in the evening which was attended by prominent stationery dealers, distributors and dealers of Chattisgarh.
Dr. A.K.Garg happily expressed that ‘dealers are Kores’s partners-in-progress’ and the company takes every effort to keep its dealers satisfied and happy. Besides, the company has been identifying the varying demands of its customers and fulfilled their needs by introducing innovative quality products from time to time and providing them good service.
The idea behind organizing the meet was to keep dealers updated about the various activities Kores is into and to help them get a feel of the latest introductions from Kores.
Dr.A.K.Garg informed that Kores has now transformed from a stationery company to a company offering `solutions’ which also includes ‘Office Automation Products’. Kores will continue to come out with newer and innovative products providing a range of solutions for its customers to choose from.
The dealers present appreciated the products on display and expressed their solidarity to Kores. They assured Kores of their continuous support so that both grow mutually.
As the events drew to a close, it could be said without doubt that the company seems to live by its slogan of “Stationers to the Nation”.
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