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Also aims expansion in the Chattisgarh
Raipur, 29th November 2011 - Himalaya Optical, one of the largest optical retail chains of India, sets the mood right for the fashion lovers of the city with its latest offering of eye wear trends, “FLIPPERS” from the house of the most popular French designers D STYLE, both for men & women.
Mr. Mahendra Jhawar, Head, HR & Retail operations, Himalaya Optical and renowned model Ms. Sonika Chauhan were present for the launch.
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Present at the occasion Mr. Jhawar had quoted, “The Flippers comes in metal frames and is modern and fundamentally fashionable when it comes to design, colours and temple decoration. With Flippers users don’t have the hassle of carrying the pair of extra temples or spectacle along with themselves, all they need to do is to flip the temple in order to get a completely new look as per mood & attire! So changing comes easy like never before.”
Flippers is available in different shapes & sizes in semi rim options with temples in a combination of subtle & trendy colours to suit both work place & leisure with equal ease. SO- “WHY SWITCH WHEN YOU CAN FLIP?”
Price: Rs.2490/- onwards.
Expansion Plans
Himalaya Optical which started as one retail outlet in Karachi (now in Pakistan) in the year 1935, today has grown to group of a 54 comprehensive, multi branded and highly exclusive retail outlets across 15 states in India providing complete specialized eye care and the best assortment of international brands. With aim to expand the retail presence in the country, Himalaya now plans to take its store count to 75 by 2015 & to 100 by 2018 across India.
The economy of Chhattisgarh is booming at a fast rate hence we want to increase our penetration and taking our store count higher and establish ourselves as one of the largest organized retail players in the state. Focusing majorly on the tier I and II cities Looking at a drive to expand in Chattisgarh, Himalaya plans to have at least two more by 2012 end in cities like Bilaspur & Bhillai. We have presented Chattisgarh with concept stores like our exclusive Rayban Store in the Magneto Mall, Raipur and also plan to come up with similar concept stores in the state in the near future. Though the optic market is characterized as highly fragmented and unorganized, Himalaya aims to get equal good business from tier II cities as the towns are growing rapidly with the consumer psychology undergoing changes due to extensive exposure.
About Himalaya Optical
Himalaya Optical is one of the largest retail companies in the vision care business in India. Starting in 1935 and founded by visionary of its time, Himalaya Optical was founded by Late Manna Lalji Binani and since then has become synonymous with vision care solutions. Ever since its inception, Himalaya Optical has been one of the dynamic retail chains in this business. Its path and progress has been dynamic that has stood the test of time and enabled Himalaya Optical become a household name in vision care.
Himalaya Optical has 54 outlets spread across the entire nation- West Bengal, Bhubaneswar, Rourkela, Dhanbad, Andhra Pradesh, Maharashtra, Raipur, Uttar Pradesh, Haryana, Delhi, Punjab, Gujarat & Rajasthan being just some of the places where Himalaya Optical has a strong foothold. Pioneering the concept of exclusive showrooms, at an early part of its business, Himalaya has always put forward quality and customer service as its business mantra. Leaders in vision care, Himalaya today conjures up a wide range of bewitching spectacles, frames and sunglasses from bargain bins to high end brand names. First to introduce computerized eye testing in Kolkata, the company has also been responsible to introduce the concept of contact lens in this region and imported ophthalmic lenses and progressive lenses in the country.
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