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* A new entertainment solution, 5.1 DVD player with high speed USB 2.0 at a unique price point of Rs.1999
Mumbai/Raipur - October 2011: Philips, India’s leading health and well-being company, today launched a new entertainment solution and introduced Philips DVD player DVP3608 in the country. Recognizing the way in which the market is expanding and with newer innovations in the market, Philips added another offering in its portfolio. Philips has rigorously researched consumer needs in order to deliver revolutionized meaningful innovations and has launched the new product in its endeavor to address consumers’ need and their desire to look for value-for-money options.
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The new 5.1 DVD player brings audio and video to life. The product has 108MHz video processing for sharp and natural images and also comes with component video for optimized image quality. The slim 310mm player plays most video formats and comes with a high speed USB 2.0 that plays media from USB flash drive. With this, experience better connectivity through multiple sources!
Another key feature is one can create MP3 files directly from a CD. This easy to use feature makes the product more consumer-friendly.
Speaking on the launch, Anjan Bose, VP & Business Head, Consumer Lifestyle, Philips India said, “The company is responding to the needs of its consumers and developing products both for value & hi-end users. We are now looking beyond top 10%-20% of the Indian population and trying to get into the larger market by introducing value products in our portfolio. This new offering from Philips is completely designed for local markets and will offer wider choice that will cater to a broader market spread across the country.”
The new offering comes with high end features and is available to the consumers at an affordable price-point. Under the company’s philosophy of sense and simplicity, this new product will reach out to the masses and will simplify lives with such solutions. This also marks company’s foray into the sub-2k unorganized DVD player market.
The product is available across major modern trade outlets across the country.
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