140 easyday Stores Will Collect Clothes For Donation To Less-Privileged People

•easyday Market and easyday stores across more than 75 cities in 10 states to participate

•Initiative to be organized in association with GOONJ, a national NGO

•Initiative to be implemented across Punjab, Haryana, Rajasthan, Uttar Pradesh, Uttarakhand, Madhya Pradesh, Delhi, Jammu & Kashmir, Chhattisgarh and Karnataka



Raipur, 30 August 2011: easyday Market and easyday stores, owned and operated by Bharti Retail, will organize a cloth collection-for-donation drive for underprivileged people across 10 states of India from 1st to 15th September. The initiative is being organized in association with GOONJ’s ‘Cloth for Work’ project under which clothes collected and donated will be used to motivate the communities to develop their surroundings like repair their own roads, dig wells, clean their villages etc. This initiative by easyday & easyday Market stores will help the community around the stores to connect with poor and under-privileged people in their cities, help them gain economic stability, improve their standard of living and foster inclusive growth.

Store employees of easyday & easyday Market stores will participate in the collection drive and will encourage store customers as well to contribute. The drive is part of Bharti Retail’s “Store of the Community” initiatives to help the society.

easyday & easyday Market stores will launch this initiative in association with GOONJ, a well-known national NGO, which provides clothes to millions of poor and needy people and Gati– a leader in express cargo delivery and a pioneer in distribution and supply chain management solutions in India. Gati will collect the donated clothes from the easyday & easyday Market stores and deliver them to GOONJ collection centres. GOONJ will distribute the clothes among under-privileged and economically distressed communities.

The collected clothes will be used to motivate under-privileged people to develop infrastructure in their communities like repair roads, dig wells, clean the villages, among other possible activities. Improvement of infrastructure will help the communities create a better life. As part of the initiative, people will be encouraged to do shramdaan (community labour) and get the collected clothes in return, as a reward. To serve the community and people of India, easyday & easyday Market stores recently undertook ‘Clean & Green Environment’ initiative in 30 cities across India.

About easyday and easyday Market

easyday and easyday Market stores are owned and operated by Bharti Retail, a wholly owned subsidiary of Bharti Enterprises, one of India’s leading business groups. The company has launched more than 130 ‘easyday’ neighborhood stores in Punjab, Haryana, Rajasthan, Uttar Pradesh, Uttarakhand, Madhya Pradesh, Delhi and Jammu & Kashmir, and 12 compact hypermarkets called ‘easyday Market’ in Punjab, Rajasthan, Madhya Pradesh, Chhattisgarh, National Capital Region and Karnataka. easyday and easyday Markets stores promise "Sabse Kam Daam, Har Din" and offer an extensive product mix at everyday low prices (EDLP) which are relatively lower by at least 3-5% on a 'monthly basket of products' vis-a-vis similar stores.

Above Business Release Sourced by Citiesbazar through
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