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Wills Lifestyle launches Eco Style Collection Oozing green style & comfort in your wardrobe this summer!
Raipur, May , 2011: ITC’s Wills Lifestyle announces the launch of their voguish Spring Summer
2011 Collection. Contributing to the greener world, Wills Lifestyle introduces for the
first time ‘Eco Style’ range, presenting organic cottons & linen blends ensuring that it is
matched perfectly in substance. The nationwide chain of fashion clothing and accessories
complements every facet of lifestyle as it offers a complete fashion wardrobe comprising
Wills Signature Designer wear, Wills Classic work wear, Wills Sport relaxed wear, Wills
Clublife evening wear and fashion accessories for both men and women.
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ECO STYLE The key highlights for Wills Lifestyle Spring Summer collection are the
organic styles across Men’s wear & Women’s wear. Internationally, this Spring Summer
season lays emphasis on light preppy clothing that defies the very limit of comfort for
men and women.Wills Lifestyle Spring Summer Collection is a classy expression of
modern and contemporary styles in harmony with the global fashion mood. The range
offers Organic Cotton, Cotton Linens in block check styles for men across the range
and goes endless with shirts, tops, trousers, skirts and jackets, dresses for women. The
Eco style collection presents organic cottons and linen blends aptly complemented by a
natural vegetal palette to ensure that your style is matched in substance.
GARDEN INSPIRED For a more casual dressing this summer for women, one can
choose from the Garden inspired collection, crafted from light weight fabrics paired
with breezy colorful prints for that romantic and feminine feel. Indulge in all that summer
has to offer with Summer Garden – a collection crafted from light weight fabrics, paired
with breezy colorful prints for that romantic, feminine feel.
WILLS SIGNATURE Straight from the runway to the stores these designs have graced
India’s most elaborate fashion extravaganza, Wills Lifestyle India Fashion Week. This
Spring-Summer features ensembles from Tarun Tahiliani, JJ Valaya, Nandita Basu,
Suneet Verma, Satya Paul, Ranna Gill, Rohit Bal, Rohit Gandhi and Rahul Khanna
and Rajesh Pratap Singh.
LUXURIA This season, Wills Lifestyle also presents LUXURIA, an exclusive range
of shirts crafted from fine count European fabric. Soaked in the luxury of meticulous
craftsmanship with intricate detailing, it is a truly exceptional collection for men. The
range offers luxurious fabrics in lighter and neutral shades for a perfect way to brighten
up the workplace. The collection highlights finest quality collar fusing with mother of
pearl buttons and personalized monogramming of Wills Lifestyle.
Accessories such as ties, belts, bags, scarves, shoes will accentuate the summer
collection. Wills Lifestyle ensembles are priced between Rs. 1,299 – Rs. 14,999 and
available exclusively at all leading Wills Lifestyle stores across the country.
About Wills Lifestyle:
ITC’s Wills Lifestyle has been established as a vibrant fashion brand for the premium
consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer,
incorporating the latest fashion trends, comprising - Wills Classic work wear, Wills
Sport relaxed wear, Wills Clublife evening wear, Wills Signature Designer wear, Essenza
di Wills range of fine fragrances, bath & body care products and fashion accessories
for both men and women. A nationwide chain of exclusive specialty stores provides
the Indian consumer a truly 'International Shopping Experience' through world-
class ambience, customer facilitation and clearly differentiated product presentation.
Currently there are 72 stores in 37 cities across the country, and the brand is making
rapid strides in terms of expansion – doubling the number of stores over the next three
years. Wills Lifestyle, ITC’s premium fashion & lifestyle brand has been recognised as
the Retailer of the Year at the Asia Retail Congress 2011. Being one of Asia’s biggest
retail forums, Asia Retail Congress has also awarded Wills Lifestyle for the Best Retail
Marketing Campaign in the year 2010. The brand was also declared as the winner
for Customer & Brand Loyalty in the “Retail Sector” at the 4th Loyalty Awards
presented by Carlson Marketing.
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