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Lotto opens its First exclusive store in Raipur
Raipur, May 9, 2011: Lotto Sport Italia, the Italian sports company, opened its exclusive
outlet in Raipur. This new store is the company’s first store in Raipur and also in
Chattisgarh . Pan India Lotto stores are already operational in Delhi/NCR, UP, Punjab,
Madhya Pradesh . Rajasthan, Jammu, Assam, Uttrakhand, Gujrat ,Orissa and Bihar
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The New store at Ludhiana has a focus on shop fittings that reflect the brand's typical
retail colours concept- white, red and black - played on the footing of grey flooring,
lacquered grey and red furniture which all help give brightness and practicality to the
store. With over 665 square feet of floor space houses the entire Lotto collection, from
pure performance sports (football and tennis) to leisure activities, with a complete
assortment when it comes to men's and women's footwear, apparel and accessories.
The footwear collection has top of the line tennis and soccer performance products along
with a substantial offering in the running and lifestyle category with a price range of Rs.
1399 to Rs. 4299/-. Besides the store offers a vast collection of sandals and sabots priced
Rs. 249 onwards. In apparels the collection focuses on active lifestyle which gives a true
presentation of the brand Lotto,
The Company aims to increase the number of Lotto Exclusive stores to 100 by the end
of the year 2011 with the objective, to strengthen the Lotto Brand image in markets
where the brand exists already and has gained awareness, and to secure high visibility in
emerging markets.
Early this year, Lotto Sport Italia and Sports Lifestyle Ltd. announced the extension of its
current licensing agreement for an additional fifteen-year period, from January 2011, for
the production and distribution of Lotto brand products.
The extension of the agreement with Sports Lifestyle Ltd and Lotto Sport Italia was the
positive consequence of the excellent results obtained during the current agreement, first
signed in July 2007, through active and successful promoters throughout the mainland,
along with excellent distribution channels.
“This is possibly the longest ever deal signed by any international brand in India, thus
indicating the confidence and belief Lotto Sport Italia has in the Indian market, along with
the satisfaction of the strategy, execution and strength that we demonstrated through the
past two years of our working relationship. Lotto was the first and only international sports
brand available on local territory until the early 1990s, and has managed to still carry
the maximum consumer recall. We are determined to make the Italian brand the most
significant sports brand in India,” added Lalit Kishore, Founder and Managing Director of
Sports Lifestyle Pvt Ltd
The number of Lotto Sport Italia mono-brand stores in India has grown to 47, and this
number is set to multiply aggressively through the extension of this licensing agreement.
Along with mono-brand stores, Sports Lifestyle Pvt Ltd has established a successful
presence in more than 150 shop-in-shops, utilizing large multi-brand outlets, such as
Shopper’s Stop, Reliance Footprints, Ritu wears,Chunmun,Standards Max, Ebony, Delco,
Central, Pantaloons, Planet Sports .
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