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Bayer CropScience top distributors felicitated
* Bayer CropScience’ elitia’ continues to strengthen bonds of association resulting in
business excellence
26th April, 2011 :
“Bayer CropScience is committed to the spirit of innovation and continually
strives to introduce a whole range of solutions to help the Indian farmer said Jens
Hartmann, Country Head India, Head of Bayer CropScience South Asia, in a
statement. “Our partnership with our loyal distributors has resulted in excellent
business. Bayer’s ‘elitia’ programme has been playing a very important role in
strengthening mutually beneficial relationship with our distributors. Through this
unique network, we have been able to reach out to farmers spread all over India.”
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Bayer CropScience felicitated the company’s top 26 distributors from all over India
at a specially organised event in Rajasthan recently. The entire Bayer CropScience
top management was also present on the occasion. At the elitia felicitation event, a
number of Bayer CropScience top distributors spoke about their positive association
with the Company, its policies and programmes. They also applauded Bayer
CropScience’s spirit of innovation that continually strives to introduce latest products
and technologies beneficial to the Indian farmer.
Speaking about elitia programme, M Rama Rao, Chief Commercial Officer, Bayer
CropScience, India said “elitia was conceptualised four years and has been playing
a key role in fortifying our business relationships with our top distributors. Bayer
CropScience today has captured a good market position by offering holistic Crop
Protection solutions to key crops in India such as rice, cotton, chillies, pulses, oilseeds,
tea, fruits and vegetables. This has been possible because of the constant support the
company has received from our distributors. The elitia programme offers a number of
benefits for its members throughout the year.”
Bayer CropScience’s strong focus on innovation and substantial investments in
Research & Development enables it to contribute significantly to Seed to Harvest
solutions - starting from developing high-yielding hybrids through robust breeding
programme to facilitate innovative solutions for crop improvement and developing
modern, innovative crop protection agents.
As a research-based agrochemicals and biotechnology company, innovation is a
central element of corporate strategy at Bayer CropScience. The Crop Protection
portfolio in India continues to respond to a whole range of market needs. With
an extensive, well-balanced portfolio of over 50 high performance products and
Bayer BioScience today, has diverse and strong intellectual properties and research
programmes involving a host of crops and applications in offering best packages
for the farmers. Some of Bayer CropScience’s very successful product brands are
Confidor®, Fame ®, Regent ®, Whip Super ®, Antracol ®, Arize® 6444, SurPass®
Dhanno and Proagro® 9444.
ABOUT BAYER CROPSCIENCE:
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials.
Bayer CropScience AG, a subsidiary of Bayer AG with annual sales of about EUR 6.5 billion (2009), is one
of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest
control, seeds and traits. The company offers an outstanding range of products and extensive service backup for
modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce
of 18,700 and is represented in more than 120 countries.
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