A perfect start to a relaxed weekend with the refreshing casual wear range from John Players

Style and Attitude come together in the refreshingly new casual wear range from John Players

March 22, 2011: – As the weather gets hotter, fashion gets cooler. And what better way to cool off this summer than with John Players’ refreshing new range of casual wear. The range, in an exciting mix of modern and updated fits; dynamic and bold patterns; clean and simplistic styling; lines up a mind-boggling exclusive range of linens , denim shirts, classic shorts, polos, chinos and T- shirts.

Bright check and stripe shirts in aquamarine greens, ocean blues, lemon yellows to vibrant poppy red unveil a new interpretation of sophisticated and trendy lifestyle, which varies between stylishness and sportiness. The collection also offers knitted shirts and tees in engineered patterns and range of sublimation prints which are a must have this season. The bottoms with normal regular and slim flat fronts fits vary from lighter shades of beige, browns and greys to earthy and dark tones. Says Mr. Atul Chand, Divisional Chief Executive, ITC Lifestyle Retailing Business, “The refreshingly new casual wear range adds a dimension to edgy styling and infuses it with new age cuts and fits, replete with an eclectic color palette for the flamboyant and assured youth of today.”

The collection is priced from Rs. 549 onwards and is available across all John Players’ flagship stores and multi-brand outlets across the country.

About John Players

John Players is a fashion brand for the male Indian Youth. The offerings encompass a complete & vibrant wardrobe of Formals, Casuals and Party incorporating a trendy mix of colors, playful styling & comfortable fits. The brand has a strong & growing retail network of 280 exclusive John Players stores and 1200+ MBO’s across the country.  

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