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Celebrating Origin, Finesse and Heritage
Beam Global launches its premium blend ‘Teacher’s Origin’ in Madhya Pradesh
Raipur, 2nd July, 2010: Raising the bar of premium Scotch whisky category in India, Beam Global Spirits & Wine Inc., the fourth largest premium spirits company in the world, today introduced Teacher’s Origin, a premium Scotch whisky blend in Chhattisgarh. The evening was hosted by Mr. Deepak Malhotra, Director, Sales, Beam Global Spirits & Wine (I) Pvt. Ltd, among the glitterati of the town. The first bottle of the premium scotch was uncorked in the midst of the whisky enthusiasts.
An interactive session was conducted by Mr. Arun Seth; the only certified Master of Scotch in India, highlighting the Teacher’s lineage and the very special offering from Teacher’s portfolio – Teacher’s Origin. The session was followed by a lively performance by Vipin Aneja and group. The evening was in true sense a showcase of heritage & a delectable culinary experience. |
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Announcing the launch of the premium blend in Raipur, Arun Seth, Senior Vice President, Beam Global Spirits and Wine India said, “It is our pleasure to extend one of the finest blends of Scotch Whiskies from our portfolio to a state that believes in tradition and culture. Teacher’s Origin was born to revive the expression of fine blending, the way William M Teacher’s, founder of Teacher’s & Sons used to using Quarter Casks. One of the finest product in our portfolio, the global launch of Teacher’s Origin was done out of India about a year back. Since then, the product has out beaten our own expectations, and created a niche for itself amongst a strong whisky consuming populace across India. We do believe that Teacher’s Origin will be able to recreate its magic in the Chhattisgarh market and present a refreshing experience to all those whisky enthusiasts who enjoy and cherish the finest things in life.”
The brand has been exclusively available in India for the past one year and will be launched in other international markets by the end of this year.
Teacher’s Origin is an addition to the Teacher’s portfolio that includes other eminent expressions like Teacher’s Highland Cream and Teacher’s 50. Teacher’s Origin celebrates William Teacher’s art as a fine blender of Scotch whisky. It is a premium scotch blend that contains 65% malt, greater than any other standard blend and is maturated in 19th century styled Quarter Casks which impart upto 30% more intense maturation resulting in a rich and smooth taste. The heart of Teacher’s Origin is Ardmore Malt Whisky which imparts a more traditional peat smoke flavour and rich robustness.
Mr. Robert Hicks, Teacher’s Global Brand Ambassador said, “Our premium product Teacher’s Origin is a creation of the time when blending was at a very experimental stage and there were usual trials with malt and grain whiskies. There were no rules on how a blend should be put together – even more than today, it was an art rather than science. In the past hundred years this is only the third time that a new Teacher’s variant is being introduced in the Indian markets.
Origin brings to our cherished consumers, an innovative world-class packaging which is probably a first of sorts – the jewel styled box and the traditional cork closure adding élan to the overall product. We are confident that the product shall be very well received and create a stir in the city. ”
Teacher’s Origin comes in a luxurious new Jewel Box style gift box and an authentic cork closure. The 750ml bottle is priced at Rs. 1660/- in Delhi, Rs. 2100/- in Maharashtra, Rs. 1450/- in Punjab, Rs. 1715 in Karnataka, Rs. 1800 in West Bengal, Rs. 2137/- in Andhra Pradesh.
The bottle will be available at a special price of Rs. 1600/- at leading outlets across the city of Raipur and Chhattisgarh.
About Beam Global Spirits & Wine:
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker’s Mark® Bourbon, Laphroaig® Scotch Whisky, Larios® Gin, Whisky DYC®, Teacher’s® Scotch Whisky, DeKuyper® Cordials and Liqueurs, Knob Creek® Bourbon and Starbucks™ Liqueurs. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility,
please visit www.beamglobal.com and www.drinksmart.com |
