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In Photo Ranvir Kapoor |
Stay cool with the refreshing casual wear range from John Players
April 30, 2010: Stay cool and stylish with the John Players refreshing new Casual wear collection this season. Available in lightweight summery fabrics of cotton and linens, the casual wear range offers an array of shirts and tees in trendy colors for the season from shades of green, red to blue and yellow.
Crafted in line with the most contemporary international trends, the highlight of the collection is its checks. A delightful variation in gingham and micro checks in a vibrant color palette are a must-have from the all new collection.
The meticulously crafted collection of slim fit shirts in bright stripes and checks in an urban sporty look, accentuates the appeal of the entire collection. Knit tees with nautical emblems, retro motifs, ombre effect and music inspired prints; tees with contrast collars and patch-on-patch detailing complement the bottoms available in earthy tones of black & blue. For a cool sporty look, the bright colored tees can be teamed with the fresh range of John Players denims.
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Says Mr. Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing, “Keeping in mind the changing fashion tastes of the Indian youth, the John Players collection this season plays with vibrant colors and international styling to offer a collection that is contemporary & edgy. The collection offers an extensive new range for the spirited male youth of today who believe in setting their personal style statements”.
The casual wear collection starts with T-shirts at Rs.299 onwards, shirts at Rs.699 onwards and denims at 899. It is available at all John Players’ flagship stores, leading multi-brand outlets and large format stores across the country.
About John Players
John Players is a fashion brand for the male Indian Youth. The brand’s platform of ‘fashion for youth’ is also reflected in the tagline for the brand – ‘Play it cool’. The offerings encompass a complete & vibrant wardrobe of Formals, Casuals and Party incorporating a trendy mix of colors, playful styling & comfortable fits. The brand has a strong & growing retail network of 220+ exclusive John Players stores and 1200+ MBO’s across the country.
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